Grow Your Hospitality Business With Expert Consulting

From layout to leadership, I help you build a hospitality business that runs smarter.

Paul Ayyash: FCSI-certified hospitality consultant, kitchen designer and host of the Hospo Dojo Podcast

15+ years and 650+ kitchens helping operators build venues that run lean, stay profitable and hold up under pressure

Paul Ayyash, FCSI-certified hospitality consultant

With over 15 years in the hospitality industry, Paul knows what it takes to build a hospitality business that runs lean, protects its margins and holds up under pressure.

Whether you're launching your first venue or sharpening an existing operation, Paul brings clear strategy, deep industry knowledge, and a wide network of top-tier professionals.

As an FCSI-certified food service consultant, Paul works with hospitality owners who are serious about doing it right.

If that's you, book a free profit audit.

Paul Ayyash has worked with

Built on the Kitchen floor

  1. 1994
    Paul walking along Circular Quay in Sydney

    Born in Sydney

    Sydney, NSW

    Paul was born on 18 October into a hardworking Jordanian-Australian family. One grandfather managed construction projects across Jordan and Saudi Arabia; the other ran catering and kebab businesses. Paul grew up between the two, and his grandfather's saying stuck: "Your tongue is your sword. Use it wisely."

  2. 2007
    Milk being steamed at a café espresso machine

    In the Kitchen at 12

    Blue Mountains

    At 12, Paul was already working in kitchens. Weekends meant a 4:30am pickup and 12-hour shifts at the café his dad part-owned in the Blue Mountains, washing dishes and running the deli. By 13 he was on the coffee machine.

  3. 2009
    Paul at a night event

    First Company at 15

    Elev8 Entertainment

    Paul launched Elev8 Entertainment, a DJ and events agency set up under his dad's name. He turned his Facebook page into a booking channel, ran or subcontracted 70+ gigs a year and specialised in fundraising and charity events.

  4. 2010
    Paul behind the coffee machine on the restaurant floor

    Running the Pass at 16

    Aqua Cotta

    From 14, Paul worked Thursday to Sunday at Aqua Cotta, the family's Italian restaurant in Sydney: dishes, salads, desserts, then the floor. By 16 he was front-of-house manager, leading the team and controlling the pass. Aqua Cotta later opened two sites in China.

  5. 2017
    Paul at his Western Sydney University graduation

    Bachelor of Commerce

    Western Sydney University

    At 18, Paul sold Elev8 and joined Petra Equipment, the kitchen equipment business his dad grew out of a transport company, starting as a sales associate. He studied a Bachelor of Commerce in Hospitality Management at Western Sydney University alongside the job and graduated in 2017.

  6. 2021
    Paul speaking at the Petra Equipment awards

    Head of Projects

    Petra Group

    After rising to general manager of Petra Equipment and Petra Group Shop Fitting, where he built the fit-out division from scratch, Paul became Head of Projects. He led work for clients including IKEA, TikTok, Sheraton, Qantas, Woolworths, Lendlease, Westfield and Stockland.

  7. 2023
    Paul and his wife Jess looking over New York at sunset

    Founds Hospo Dojo

    FCSI-Certified

    Lockdowns left the industry dark, and Paul used the time to reset: a career mentor, FCSI certification and the start of an MBA at the University of Wollongong. In 2023 he went out on his own as a food service consultant, and in October he and his wife Jess launched Hospo Dojo.

  8. 2026

    MBA Graduate

    University of Wollongong

    Paul graduated with his MBA from the University of Wollongong, completed alongside running Hospo Dojo and a full client load.

  9. NOW
    Paul in a busy commercial kitchen with chefs

    650+ Kitchens

    Worldwide

    650+ kitchens designed, 30+ operators mentored and $32M+ in profit recovered for clients in 2026. Clients range from Pullman Bread in Las Vegas and Broke Boy Pizza in Ireland to Made Meals in Canada, Café Del Mar and the Australian Defence Force.

Worldwide

Designed in Sydney Cooking worldwide

Most of Paul's work happens remotely, so the kitchen can be anywhere. From a Las Vegas bakery to a pizzeria in Ireland, the same system travels.

On the road

Paul on stage at ExMA in front of a packed arena
Paul beside the Hospo Dojo Podcast tour bus
Paul with a chef in front of a wood-fired grill
Paul in the kitchen with a chef and a salt-baked fish
Paul with a chef in a restaurant kitchen with a wood-fired oven
Paul working through a café fit-out with the owner
Paul with an operator inside a busy warehouse restaurant
Paul meeting an operator at the airport
Paul with two hospitality operators
Paul with two operators in a sandstone cellar venue
Paul with two operators over dinner
Paul with a fellow speaker backstage at an event
Paul with an operator at an evening event
0+Kitchens
0Countries
0Continents

Australia · New Zealand · United States · Canada · Ireland

Book a free profit audit

What operators say about Paul

Founders and operators across cafés, dessert bars, restaurants and multi-site groups.

Rosalyn & Tobias, Founders of EskaLEADERSHIP
"This wasn't just a mentorship. Paul felt like a true partner from start to finish."
Rosalyn & Tobias, Founders of Eska
Guy & Lisa, Founders of Sugar Reef Dessert BarDESSERT BAR
"Paul helped create a rough idea into a full dessert and cocktail concept with a fast turn-around."
Guy & Lisa, Founders of Sugar Reef Dessert Bar
Enzo Marturano, CEO & Founder of Enzo's CucinaMULTI-SITE
"Working with Paul has really streamlined the process of opening up stores."
Enzo Marturano, CEO & Founder of Enzo's Cucina
Brandon Lim, Founder of Angkasa RestaurantRESTAURANT
"Paul gave us clearer insights into our numbers, costings, and overall processes. He made everything easier to manage and far more efficient."
Brandon Lim, Founder of Angkasa Restaurant
Zara Abdul Rehman, Founder of Zara & CoCONSULTING
"Paul simplified everything. He broke big problems down into clear steps, which helped us cut costs, boost profits, and lift the team's energy."
Zara Abdul Rehman, Founder of Zara & Co
Rawad Haidar, Founder of ButterleafKITCHEN DESIGN
"Paul helped optimise our layout, select the right equipment, and gave us a clear understanding of kitchen regulations."
Rawad Haidar, Founder of Butterleaf

Still on the Fence?

Paul and his team amazed me with their enthusiasm, professionalism and pure down to earth nature. Paul shared his insider tips and had us walking out with simple but solid steps to implement the next day. The team are the real deal!
BRIONY WINDSORBusiness Owner
Paul confirmed a lot of what we were already getting right as Subway operators, while uncovering some unexpected gems along the way. His focus on better data driving better decisions was exactly the perspective we needed.
CALEB SULLIVANDirector, Subway Helensvale Drive Thru

The Venue Profit System

In-person Workshops

A live, in-person workshop for venue owners. Walk out with your three biggest profit moves, ranked, with a dollar figure beside each.

Sydney sold out · Brisbane is next

Next up

Brisbane

Tue 13 October 2026

11:00am to 3:00pm

Brisbane Convention & Exhibition Centre, Hospitality Suite 1, Grey St, South Brisbane QLD 4101

Part of Food & Hospitality Week

Get my ticket

Perth

Tue 27 October 2026

11:00am to 3:00pm

Four Points by Sheraton Perth, 707 Wellington St, Perth WA 6000

Get my ticket

Auckland

Tue 10 November 2026

11:00am to 3:00pm

Fable Auckland, MGallery Collection, 58/60 Queen Street, Auckland CBD 1010

Get my ticket

Canberra

Tue 24 November 2026

11:00am to 3:00pm

QT Canberra, Cahoots Events Lounge, 1 London Circuit, Canberra ACT 2601

Get my ticket

Workshops are capped to keep the room hands-on.

The Hospo Dojo Podcast

Conversations with the operators behind great venues

Paul founded Hospo Dojo to empower the next generation of hospitality leaders. Listen to real stories, insights, and expert advice on the Hospo Dojo Podcast.

Browse every episode →

Download the Free Roadmap

You'll receive the PDF directly via email. There will also be an opportunity to schedule time with Paul if you'd like support at the next stage.

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Got Questions?

From cafés, QSRs and bakeries to small eateries, large-scale restaurants and commercial kitchens, I work with food-service entrepreneurs across every business model, whether you're starting up, scaling or restructuring.

Yes. I'm with you from the very first idea to opening day. That covers lease negotiation, business planning, compliance, kitchen design, menu engineering, operational strategy, supplier coordination and staff training.

Absolutely. Whether you need to redesign your kitchen, streamline operations, re-engineer your menu or upskill your team, I'll help you optimise what you've already built and get more out of it.

I personally design every kitchen. My designs are based on real-world operations and tailored to your menu, team size and service style.

Yes. Before going out on my own, I ran Petra Group's equipment business, so I know the gear and the people who supply it. I'll recommend equipment that suits your menu, volume and budget, and connect you with suppliers I trust.

We start with a free discovery call to understand your business and goals. Then I map out a tailored proposal with clear deliverables, timelines and pricing. Every project is scoped to your venue.

It depends on the size and scope, but most kitchen design and consulting projects take 4 to 12 weeks. We agree the timeline upfront.

I work with clients all over the world. Most of what I do, from consulting and kitchen design to strategy, can be done remotely, so we can work together wherever you're based.

I've worked across every layer of hospitality: managing venues, leading major projects and designing 650+ kitchens for clients around the world. I combine creative design, operational insight and business strategy to build venues that open well and keep performing.

Book a free Profit audit

On a free call, Paul will pinpoint where your venue is leaking profit and give you a clear plan to fix it.

Book a free profit audit