
Brisbane
Tue 13 October 2026
11:00am to 3:00pm
Brisbane Convention & Exhibition Centre, Hospitality Suite 1, Grey St, South Brisbane QLD 4101
Part of Food & Hospitality Week
From layout to leadership, I help you build a hospitality business that runs smarter.

Paul Ayyash: FCSI-certified hospitality consultant, kitchen designer and host of the Hospo Dojo Podcast
15+ years and 650+ kitchens helping operators build venues that run lean, stay profitable and hold up under pressure

Build a hospitality venue that runs lean, grows profitably and delivers exceptional experiences across every part of the business.









Sydney, NSW
Paul was born on 18 October into a hardworking Jordanian-Australian family. One grandfather managed construction projects across Jordan and Saudi Arabia; the other ran catering and kebab businesses. Paul grew up between the two, and his grandfather's saying stuck: "Your tongue is your sword. Use it wisely."

Blue Mountains
At 12, Paul was already working in kitchens. Weekends meant a 4:30am pickup and 12-hour shifts at the café his dad part-owned in the Blue Mountains, washing dishes and running the deli. By 13 he was on the coffee machine.

Elev8 Entertainment
Paul launched Elev8 Entertainment, a DJ and events agency set up under his dad's name. He turned his Facebook page into a booking channel, ran or subcontracted 70+ gigs a year and specialised in fundraising and charity events.

Aqua Cotta
From 14, Paul worked Thursday to Sunday at Aqua Cotta, the family's Italian restaurant in Sydney: dishes, salads, desserts, then the floor. By 16 he was front-of-house manager, leading the team and controlling the pass. Aqua Cotta later opened two sites in China.

Western Sydney University
At 18, Paul sold Elev8 and joined Petra Equipment, the kitchen equipment business his dad grew out of a transport company, starting as a sales associate. He studied a Bachelor of Commerce in Hospitality Management at Western Sydney University alongside the job and graduated in 2017.

Petra Group
After rising to general manager of Petra Equipment and Petra Group Shop Fitting, where he built the fit-out division from scratch, Paul became Head of Projects. He led work for clients including IKEA, TikTok, Sheraton, Qantas, Woolworths, Lendlease, Westfield and Stockland.

FCSI-Certified
Lockdowns left the industry dark, and Paul used the time to reset: a career mentor, FCSI certification and the start of an MBA at the University of Wollongong. In 2023 he went out on his own as a food service consultant, and in October he and his wife Jess launched Hospo Dojo.
University of Wollongong
Paul graduated with his MBA from the University of Wollongong, completed alongside running Hospo Dojo and a full client load.

Worldwide
650+ kitchens designed, 30+ operators mentored and $32M+ in profit recovered for clients in 2026. Clients range from Pullman Bread in Las Vegas and Broke Boy Pizza in Ireland to Made Meals in Canada, Café Del Mar and the Australian Defence Force.
Worldwide
Most of Paul's work happens remotely, so the kitchen can be anywhere. From a Las Vegas bakery to a pizzeria in Ireland, the same system travels.
On the road













Australia · New Zealand · United States · Canada · Ireland
Book a free profit auditFounders and operators across cafés, dessert bars, restaurants and multi-site groups.

"This wasn't just a mentorship. Paul felt like a true partner from start to finish."

"Paul helped create a rough idea into a full dessert and cocktail concept with a fast turn-around."

"Working with Paul has really streamlined the process of opening up stores."

"Paul gave us clearer insights into our numbers, costings, and overall processes. He made everything easier to manage and far more efficient."

"Paul simplified everything. He broke big problems down into clear steps, which helped us cut costs, boost profits, and lift the team's energy."

"Paul helped optimise our layout, select the right equipment, and gave us a clear understanding of kitchen regulations."
Paul and his team amazed me with their enthusiasm, professionalism and pure down to earth nature. Paul shared his insider tips and had us walking out with simple but solid steps to implement the next day. The team are the real deal!
Paul confirmed a lot of what we were already getting right as Subway operators, while uncovering some unexpected gems along the way. His focus on better data driving better decisions was exactly the perspective we needed.
The Venue Profit System
A live, in-person workshop for venue owners. Walk out with your three biggest profit moves, ranked, with a dollar figure beside each.
Sydney sold out · Brisbane is next

Tue 13 October 2026
11:00am to 3:00pm
Brisbane Convention & Exhibition Centre, Hospitality Suite 1, Grey St, South Brisbane QLD 4101
Part of Food & Hospitality Week

Tue 27 October 2026
11:00am to 3:00pm
Four Points by Sheraton Perth, 707 Wellington St, Perth WA 6000

Tue 10 November 2026
11:00am to 3:00pm
Fable Auckland, MGallery Collection, 58/60 Queen Street, Auckland CBD 1010

Tue 24 November 2026
11:00am to 3:00pm
QT Canberra, Cahoots Events Lounge, 1 London Circuit, Canberra ACT 2601
Workshops are capped to keep the room hands-on.
The Hospo Dojo Podcast
Paul founded Hospo Dojo to empower the next generation of hospitality leaders. Listen to real stories, insights, and expert advice on the Hospo Dojo Podcast.
Browse every episode →
You'll receive the PDF directly via email. There will also be an opportunity to schedule time with Paul if you'd like support at the next stage.
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On a free call, Paul will pinpoint where your venue is leaking profit and give you a clear plan to fix it.
Book a free profit audit