Last article from Paul Ayyash
Many people love coffee. The coffee shop owners have a big market around them that is possible capture. However, the thing is that how they will grab people and attention and bring them into their shop? Many people will come to drink only if they think they will find quality along with quantity. They will find out about the quantity after they have walked in and ordered a cup of coffee and they will also discover the quality you serve. Take a wild guess and try to think like them that if you were in their shoes how you would judge the quality. How can you show that your coffee shop has such traits? It’s not easy to capture customers, and it’s not easy to make your market switch unless you come up with something which is really fascinating, professional and trustworthy that will make your market give it a shot. Here are great tips to brand a coffee shop (make sure you work on your branding before you start your cafe design).
Use appealing color
The easiest way to get people’s attention and capture the public’s attention is correct branding. You can create a lasting impression to your customers using colors. Color has always been central to branding, and the movement against outdoor adverts as many businesses rely on their color scheme to advertise the kind of coffee shop they are. Bright and dynamic color schemes can be instantly recognizable from a further distance than signs due to the eyes not having to make the distinctions of shape and lettering in a sign. Bright and dynamic color acts as your shop landmark in the large gray looking area.
Use images that say coffee
A good branding sign should be appealing that it makes people feel like to taste the coffee just by looking at its image. Be innovative, use illustration views of coffee from different angles. Instead of using a straight and plain view of the cup, you can use an aerial view or a view which is partially hidden in shadows. You can also use an abstract image of the steaming mug. Brand a coffee shop by making your image look delicious, warm, sensual and aromatic. This way you will make your café symbol look sophisticated and chic.
Design your shop properly
When a customer goes into your coffee shop, you desire them to seem comfortable and be adept to move around easily. In alignment to help design this atmosphere, customers need to be adept to find things easily. When this snug natural environment is in location, a customer is more expected to make a buy. If a promising customer is painful and unsure of where to go, they are more likely to depart disappointed and with a bad feeling in the direction of your coffee shop. So make sure your customer can easily get their coffee cup with easy and comfortably.
Use appealing and clear signage
The store boards can play a central function. Good signage not only comprises your branding and tells customers the title of your coffee shop but it also tells the customers about special sales and boasts and directs them around the shop. With good coffee shop signage, customers adapt to locate where they need to go to get a coffee cup they desire.
Use cup with the imprinted coffee shop logo
As a working professional, most people are always on the go. For us, drinking coffee and staying inside a coffee shop is a luxury. We are too busy with our professional lives that we are running out of time to do such. That is one of the grounds why most of us slurp our coffee on the go. Taking the coffee cups with a logo as we walk towards our cars and offices. Walking along with a coffee cup in one hand can transform someone into a walking billboard. Using coffee cups with logo is a simple way of advertising. You just have to let your customer do that for you by displaying their refreshment on a crowded street.
Branding does not always mean spending big bucks on advertising. It can be a simple way of choosing an image for your coffee shop and sticking to it. Most of the purchasing decisions are made based on trust, confidence, and emotions people have related to a product, service, or person. Branding a coffee shop is more important than marketing and sales. Branding is influencing, by creating a brand identity that associates certain perceptions and feelings with that identity.